Looks like ‘Pineapple Express’ and ‘The Sisterhood of the Traveling Pants 2′ both opened well on Wednesday. Pineapple made about $10 million and The Sisterhood traveled to about $5.5 million. Both films beat out the current leader ‘The Dark Knight’ which pulled in about $5 million. Looks like we’ll have a changing of the guards this weekend, even though I’d rather see Batman continue to dominate the box-office. Read on for some more numbers.
Ah, summer. A season of overblown budgets and extravagant productions. For movie goers everywhere, this three and a half month stretch is what they have waited for all year. So as always, the prediction for this summer is: Hollywood makes oodles of money. Over these next few months, this column will be examining the phenomena of counter programming and how well it stacks up to the popcorn flick of the week.
This Week: You Don’t Mess With The Zohan vs. Kung Fu Panda
Judd Apatow’s name has become a comedy brand of sorts over the last few years, with mixed results. His directorial efforts have, however, all been very strong and huge box office draws. Since both of these flicks, however, Apatow has produced two misfires: Walk Hard (which is becoming a cult movie as we speak) and Drillbit Taylor (which was a poorly made SuperBad redux). I’m not saying I’ve lost faith in the guy but I’m just really hoping his judgment hasn’t flown completely off kilter. Last night brought news of Apatow’s newest directorial project, which has been known as The Untitled Judd Apatow/Adam Sandler Project.
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